Event type: Seminar
Duration: 5 - 7 pm
Number of places: 40
The Black Country Branch of UKITA recommends it's Members to attend the latest in the 'Business Matters' seminar series delivered via the Institute for Innovation & Enterprise, part of the University of Wolverhampton (also Black Country UKITA members)
The session will cover basic principles on managing your brand in what has become a diverse and fragmented customer/consumer marketplace.
The idea of the Brand is often confused with having just a logo. However, depending upon which sector or market you operate in, managing your brand and its presence/reputation can become a complicated affair.
A couple of case studies will be presented on how to approach brand management
Speaker: Ashar Ehsan, Director of Marketing and Communications, University of Wolverhampton
Venue: Wolverhampton Science Park, Glaisher Drive, Wolverhampton WV10 9RU
Time: Registration and Networking (Buffet provided) @ 17:00-17:30 pm
Seminar @ 17:30-19:00 pm
How to Book:
If you are interested in attending this free session, please email [email protected] or telephone the Institute for Innovation & Enterprise on (01902) 518960 and mention the reference code UKITA