UK IT Association (UKITA)

Be Bold Public Relations is built on a combined three decades of experience of its directors, both in fast-paced news rooms and of putting PR into practice.

The firm works with clients of all sizes and in a variety of fields, from leading brand names to start-ups that are going places. In his days as a journalist, Be Bold PR director, Mark Waugh, was among the pioneers of online newspaper publishing, being appointed the first Internet Editor of a leading regional daily paper. Having won an award for his publication and since moved on,Mark has accumulated eight years of corporate communications and PR experience.

Co-director, Amy Bould, boasts 15 years experience in daily papers as a chief reporter, news editor and, latterly, business and travel editor. Having seen business PR from both sides, Amy is now perfectly placed to put all of the key techniques of the trade to effective use.

Be Bold Public Relations is a creative, innovative, public relations agency with a wealth of contacts across the media. It is run by experienced news people who know what makes journalists and bloggers tick and what makes them sit up and take notice, with a clear understanding of social media use for publicity.

Backing UKITA and its members

UKITA membership is valuable in many ways; it gives customers confidence that a business takes seriously not just the service and products it provides but the way it does business. Be Bold Public Relations is making a special offer only to UKITA members of a huge reduction on the cost of the writing and distribution of one news release, based on an online form we'll ask them to fill out, highlighting their membership, alongside any other key news in the business. It's a great opportunity to promote what a business or solo practitioner does, while also capitalising on their commitment to UKITA. For just £99 + VAT, Be Bold PR will work with any member to create a release. For new members it's an ideal way to announce the joining of a valued trade body, while at the same time giving an opportunity to profile key strengths and/or USPs in the business. Existing members can still benefit by using the opportunity to explore possible news angles in their business, with PR experts to advise them, and to gain valuable, low-cost coverage. It's a great chance for IT businesses not currently using PR to test the water and see the powerful results that can be gained.