Event type: Training
Duration: 9am-5pm
Number of places: 10
Event Name: Learn How to Optimise Your Website
Start Date: 22 Feb 2007
Duration: 09:00 – 17:00
Short Description: This Intermediate Level one day workshop will show you how you can improve your website's rankings in the search engines. This is not a beginner’s course: we are assuming you already have a website (or are building a new one) and know the basics of how search engines rank sites.
Website link to book a place: http://www.shcl.co.uk/events/Learn-How-to-Optimise-Your-Website.asp
Cost to WMita members: £225 Cost to non-members: £250
Do you need to improve your website rankings in Google?
This is not a course for absolute beginners: we are assuming that you already have a website, or you may be planning a new website and that you understand the basics of how search engines rank pages.
This is going to be a fast paced day, and it includes as much SEO knowledge as you can stuff into your brain!
You will leave the day with a written plan of action detailing the specific steps you need to take to optimise your website.
Hallam Internet’s workshop materials are constantly updated as the industry shifts and changes, and this workshop will reflect the latest strategies to reflect the evolving search engine optimisation marketplace.
You will be provided with a comprehensive set of course notes, articles and reference guides. Following the course, you will have access to Hallam’s password protected online library of SEO support resources.
Seminar Programme
• Update: the lastest news in search on the Internet
• Jump starting poorly performing websites
• Producing keyword rich webpages
• How and when to use keyword analysis tools
• Copywriting perfect webpages
• Understanding Google Page Rank
• Innovative techniques for getting inbound links
• How to use Blogging as an SEO tool
• Your Google Toolbox: Webmaster Central, Local Search & More
• Google Analytics: What to measure, and how to interpret your web statistics
• Staying out of trouble with the search engines
• Researching your competitor’s SEO campaigns
The Trainer
Susan Hallam one of the UK’s leading Internet marketing trainers and consultants, with more than 20 years experience in the information industry.
She is a regular speaker at conferences including Search Engine Strategies, InternetWorld, and the East Midlands eBusiness Club’s Web Academy and eBusiness Expo.
http://www.shcl.co.uk/events/Learn-How-to-Optimise-Your-Website.asp